1. year project 22062022
visual identity for 1. year project exam, made for the fictive 'copenhagen food festival'.
among other things, poster-, web- & map designs were made for this visual identity, all with cohesive use of design elements, typography, colors etc.
the idea was also to make a visual design for the festival that could evolve every year, with different variations in theme. this year, the focus was anti-food waste, but the design elements consisting of the logo (red apple), a handdrawn element and photography, can all be tweaked and work in new contexts.
instagram video format 1:1, animation for social media and promo.
below:
alternate posterdesign, playing with words and frases exploring the theme anti food waste, such as: 'grimt grønt' (ugly greens), 'frys frisk' (freeze from fresh), 'sylt smag' (pickle the flavours).
sketches from development of visual elements:
